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overview
HITO is a client management CRM designed for beginner freelancers and small agencies. It helps users organize scattered leads, manage client relationships, track follow-ups, and understand what action to take next.
HITO is a client management CRM designed for beginner freelancers and small agencies. It helps users organize scattered leads, manage client relationships, track follow-ups, and understand what action to take next.
the decisions
I focused on a clean interface, a visual sales pipeline, clear lead statuses, and centralized client information. AI-powered recommendations highlight priorities and suggest actionable next steps without adding unnecessary complexity.
I focused on a clean interface, a visual sales pipeline, clear lead statuses, and centralized client information. AI-powered recommendations highlight priorities and suggest actionable next steps without adding unnecessary complexity.
the outcome
The project evolved from user research and problem definition into a complete CRM experience, including dashboards, lead management, client tracking, follow-ups, pipeline, profile, and analytics screens, supported by a consistent design system.
The project evolved from user research and problem definition into a complete CRM experience, including dashboards, lead management, client tracking, follow-ups, pipeline, profile, and analytics screens, supported by a consistent design system.
