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Creatives
Creatives
Creatives
product design, app
product design, app
/2026
/2026
overview
Creatives is an Instagram-first product concept designed for solo creators. It helps them discover trending content in their niche, understand why it performs well, and turn those insights into original, engaging content.
Creatives is an Instagram-first product concept designed for solo creators. It helps them discover trending content in their niche, understand why it performs well, and turn those insights into original, engaging content.
the decisions
I focused on the complete creator journey: Discover → Understand → Create. Research, competitor analysis, JTBD, and feature prioritization shaped the product before I moved into wireframes and high-fidelity mobile and desktop UI.
I focused on the complete creator journey: Discover → Understand → Create. Research, competitor analysis, JTBD, and feature prioritization shaped the product before I moved into wireframes and high-fidelity mobile and desktop UI.
the outcome
I completed an end-to-end product design case study, from identifying creator pain points to designing the final experience. The project helped me understand how research, structured decisions, and user flows translate into a cohesive digital product.
I completed an end-to-end product design case study, from identifying creator pain points to designing the final experience. The project helped me understand how research, structured decisions, and user flows translate into a cohesive digital product.
